PRIVACY POLICY
Date this Privacy Policy was last revised: January 2026
This Technology Privacy Policy describes the personal information that Southwest University at El Paso (“SU”) collects through our Mobile Application, Website, and interest forms accessed through southwestuniversity.edu, and how we use that information. Please note that this Privacy Policy applies to our online information-gathering and dissemination practices in connection with the SU Mobile App, the SU Website, and the interest forms completed within these platforms.
The Information We Collect and How We Use It
SU may collect the following information about users:
- SU may collect the following information about users: Personal information: Certain services, such as the Request Information Form, to which you may gain access through the SU Website or Mobile App, may require you to provide personally identifiable information. SU may utilize such personally identifiable information to respond to your inquiries. Furthermore, SU may request to send you information about the program(s) requested and information pertaining to the university.
Use of Information
We may use the information collected for the following purposes:
- Communication directly related to events such as registration reminders, deadlines, or other important information.
- Adjusting the SU Website, Mobile App, and Systems to user needs and improving our service and customer service assistance for prospective students.
- Generating data and reports about the usage of the SU Website, Mobile App, and Systems and its content.
How We Disclose the Information We Gather
We reserve the right to disclose such information to any third party if we believe that we are required to do so for any or all of the following reasons: (i) by law; (ii) to comply with legal processes or governmental requests; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the SU Website, Mobile App, and Systems or our network; and/or (iv) to protect the rights, property, or safety of SU.
We may share the information we gather with third parties, including our Affiliates or Partners, to perform functions and provide services to us including, without limitation, outreach and assistance to you with regard to selecting a program of interest, completing an application, and other related activities.
Admissions Texting Policy
SMS text messaging is an effective channel of communication that SU provides to current and prospective students. Students who have opted into this service will receive communication directly related to events such as registration reminders, deadlines, or other important information that may be considered critical and/or time-sensitive.
By completing the information process or registering through the Mobile App, you are acknowledging that you consent to this Policy. All mobile information you share with SU will remain confidential and will only be used by SU representatives. SU and its respective staff do not share phone numbers with external sources.
SU does not charge you for sending information via text messages. However, standard text messaging rates from your wireless carrier still apply. Carriers include, but are not limited to: Verizon Wireless, AT&T, and T-Mobile. T-Mobile is not liable for delayed or undelivered messages.
Please read these Terms of Service (“Terms”, “Terms of Service”) carefully before using the http://southwestuniversity.edu/ website (the “Service”) operated by Southwest University (“us”, “we”, or “our”). Please visit the following page for terms of servicehttp://southwestuniversity.edu/terms-of-service/
Data Retention and Deletion
Users may request the deletion of their personal information or the deactivation of their account within the Mobile App by contacting our support team at media@southwestuniversity.edu. We will process such requests in accordance with applicable legal and regulatory requirements.
Terms of Service
Please read our Terms of Service carefully before using the
*SU may make changes to this policy to comply with necessary technological, legal, and regulatory requirements.