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Date this Privacy Policy was last revised: April 2022

This Technology Privacy Policy describes the personal information that Southwest University at El Paso (“SU”) collects through our Website and its interest forms accessed through and how we use that information. Please note that this Privacy Policy applies solely to our online information-gathering and dissemination practices in connection with the SU Website and the interest forms completed within this webpage.


The Information We Collect and How We Use It

SU may collect the following information about users:

  • Personal information: Certain services, such as the Request Information Form, to which you may gain access through the SU Website, may require you to provide personally identifiable information. SU may utilize such personally identifiable information to respond to your inquiries. Furthermore, SU may request to send you information about the program(s) requested and information pertaining to the university.


Use of Information

We may use the information collected for the following purposes:

  • communication directly related to events such as registration reminders, deadlines or other important information
  • Adjusting the SU Website and Systems to user needs and improving our service and for the customer service assistance needed to prospective students;
  • Generating data and reports about the usage of the SU Website and Systems and its content;


How We Disclose the Information We Gather

We reserve the right to disclose such information to any third party if we believe that we are required to do so for any or all of the following reasons: (i) by law; (ii) to comply with legal processes or governmental requests; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the SU Website and Systems or our network; and/or (iv) to protect the rights, property, or safety of SU.

We may share the information we gather with third parties, including our Affiliates or Partners, to perform functions and provide services to us including, without limitation, outreach and assistance to you with regard to selecting a program of interest, completing an application, and other related activities.


Admissions Texting Policy

SMS text messaging is an effective channel of communication that SU provides to current and prospective students. Students who have opted into this service will receive communication directly related to events such as registration reminders, deadlines, or other important information that may be considered critical and/or time-sensitive.

You may receive periodic texts. By completing the information process, you are acknowledging that you consent to this Policy.

All mobile information you share with SU will remain confidential and will only be used by SU representatives. SU and its respective staff do not share phone numbers with external sources.

SU does not charge you for sending information via text messages. However, standard text messaging rates from your wireless carrier still apply. Check with your mobile operator for details on receiving text messages (SMS).

Carriers include:

  • Verizon Wireless
  • Sprint
  • AT&T
  • T-Mobile ‘T-Mobile is not liable for delayed or undelivered messages’ (recommended to place below the supported carriers list.


Please read these Terms of Service (“Terms”, “Terms of Service”) carefully before using the website (the “Service”) operated by Southwest University (“us”, “we”, or “our”). Please visit the following page for terms of service


*SU may make changes to this policy to comply with necessary technological, legal, and regulatory requirements.